To ease the intense heat of Carnival in Rio de Janeiro, where temperatures often exceed 40°C, Johnnie Walker Blonde launched Shadow Delivery, a “shade delivery” service for the street blocos.

To request the Shadow Delivery, people needed to access the service’s website on their phone, place a free order, and share their real-time location. The blimp would then move to the requester, creating a shaded area for up to 25 people for a few minutes.

Format: Video Case

Client: Johnnie Walker

Role: Editor / Motion