Heineken raises a toast to Ayrton Senna, one of the greatest Brazilian idols of all time, in a new campaign by LePub São Paulo.

The film highlights the power of the Brazilian driver and Heineken to bring people together through a simple gesture: a toast.

Even Senna’s biggest rival, the French driver Alain Prost, appears in the film to prove it.

Cheers!

Format: Broadcast / Online / Digital Outdoor

Client: Heineken

Role: Lead Editor